Plain numbers. Plain English.
Setup and launch are free and complete. Growing and earning is the upgrade.
Vesta
Free
$0 free forever
The complete reader — on Mac, iPhone, and iPad.
- Beautiful rendering — code, Mermaid diagrams, KaTeX math
- Live-preview editor one keystroke away (⇧⌘E)
- Quick Look — spacebar any .md in Finder
- Live reload, find-in-page, print & PDF export
- Fillable templates — complete a checklist in read mode
- Dark & light themes that follow your system
Most popular
Pro
$19.99 one-time
Founders' price — $29.99 when the window closes. No subscription, ever.
Turn any folder into a vault.
- Everything in Free
- Vault sidebar — your whole folder as a file tree
- Full-text search across every note
- Wiki-links, backlinks & unlinked mentions
- Transclusion & live queries — notes embedded in notes
- Outline, tags & frontmatter you can edit in place
- Daily notes (⌘T) & menu-bar quick capture
- One purchase for Mac, iPhone & iPad — sync through your own iCloud
Goose
Free
$0 free forever
Get online, get found.
- 1 site on a gooseitup.com address
- Your vertical's core content + a free look
- AI & SEO discoverability built in
- Email capture to start your list
- Export your data anytime
Most popular
Pro
$19 /mo
or $16/mo billed annually
Run your business.
- Everything in Free
- Custom domain + SSL
- All looks, premium included
- Full marketing: email, social & campaigns
- Sell on your own Stripe — we take 0%
- No Goose badge
Business
$49 /mo
or $39/mo billed annually
Scale it.
- Everything in Pro
- Up to 5 sites
- SMS & WhatsApp messaging
- Bookings, events & courses
- Higher limits across the board
We never sell your data, and we take 0% of your sales — you bring your own Stripe, Square, or ticketing, and keep your stack. Export everything, anytime.