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Pricing

Priced per site. Never per member.

Goose takes nothing from what you sell, on every plan, including the free one. You pay for a site, not for the people who turn up.

One site, free for good. No card. We email you a link — nothing to remember.

The plans

Free

Free No end date, and no card

One site, on a Goose address, with no end date.

  • One site, at gooseitup.com/s/your-name, with no end date
  • Every template, every look, and the whole page builder
  • Sell tickets, stays, prints and downloads at 0%
  • A mailing list, sign-up forms, welcomes and newsletters
  • Download your subscribers, orders and content whenever you like

Free for good. No card. We email you a link — nothing to remember.

Standard

$49 a month, per site · $39 a month billed yearly, saving $120 a year

Your own domain, five sites, and A/B experiments.

  • Your own domain, which is the whole difference
  • Everything on Free, at the same 0% of every sale
  • Up to five sites on one account
  • Visitor counts on your own domain, with no cookies
  • A/B experiments: two versions of a page, an email or a post, and which one did better

You sign up free first; Standard is chosen on your site's billing page, and the site stays up whatever you decide.

Vertical

$129 a month, per site · $99 a month billed yearly, saving $360 a year

Everything in Standard, plus the box office or the booking calendar.

  • Everything in Standard
  • The box office or the booking calendar, listed below
  • For theatres and for places — nothing else needs it

You sign up free first; Vertical is chosen on your site's billing page, and the site stays up whatever you decide.

What the top plan is for

The top plan buys five named tools, and nothing vaguer.

A theatre or a place can build and publish its whole site on any plan, the free one included. Vertical pays for the jobs Goose keeps doing for you between visits, and the work it does on your behalf. Here is the whole list.

Theatre

The box office

  • live ticket availability
  • plain-English schedules

Seeing the numbers, showing the box-office phone and entering performances by hand all stay free.

Places

The booking calendar

  • availability calendars
  • request-to-book
  • deposits

The enquiry form on your site, the calendar your guests already see, and refunds all stay free.

Photograph to comeYou, at the desk where the replies get written. It is the white-glove signal: a person reads every one. Daylight, no set dressing.

Community Rate

$19 and $59 a month, for the same site.

Not-for-profits, working artists and community programs pay less. Five ways in, including a sliding scale that never asks for an income figure or a document. A person reads every application.

Four questions, no account, and a reply from a person within three business days.

Or hand it over

Managed, and one-time work.

The same site on the same plan, run by us. It sits on the ordinary plan anybody can buy, so stopping the service never takes a feature away.

Managed

Standard

$149 a month · $1,490 for a year, which is 10 months charged instead of twelve

Managed

Vertical

$249 a month · $2,490 for a year, which is 10 months charged instead of twelve

One-time

Launch build

$1,495 for the first 20, then $1,995

We build the site, move the list, attach the domain and hand it back.

One-time

Campaign sprint

$495 one season, one campaign, written and scheduled

One-time

Reputation sweep

$299 what assistants say about you, and what to do about it

Managed plans and one-time work are arranged in a conversation rather than at a checkout. Write to hello@michaelcraig.group.

Compare it yourself

Six questions worth asking any platform.

This table carries no competitor's numbers, on purpose. A price copied onto our page is stale within a quarter and we would be the last to notice. These are the questions, our answers, and what to look for on theirs.

The question Goose Where to check theirs
What does the platform take from a sale? Nothing, on every plan Look for the words platform fee or service fee, separately from the card processor's rate.
Is there a fee charged to my members or my audience? None, ever Check what the buyer or the member pays on top of your price, which is often not on the pricing page at all.
What does my own domain cost? $49 a month Check which tier it starts on, and whether the first year is priced differently from the second.
Can I take my list with me, today, for nothing? Yes, on the Free plan Find the download. Check whether it brings the tags and the dates people signed up, or only addresses.
What gets loaded onto my visitors? Nothing from anybody else Open a site built on their platform and count how many other companies it fetches from.
What happens to my prices at renewal? Thirty days' notice, always Look for the introductory rate and what it renews at.

Included

Things other people bill for.

Included

Pages an AI assistant can read

Every page says what it is, on every plan. Elsewhere this is an add-on you buy on top of the website it describes.

Included

Visitor counts

Counted without cookies, served from your own address, and never passed to anybody else.

Included

Your data, on the way out

Subscribers, orders, content, and the whole site as one file. On every plan including Free, as often as you like.

Included

Everyone who works with you

No per-seat charge. Invite your staff, your board and your co-hosts, at the level of access each of them needs.

Included

The price you signed up at

No introductory rate that jumps when it expires, and thirty days' notice before anything about your bill changes.

Included

A pause for a dark season

A company that runs September to May can stop being charged for the summer and come back to the same site, the same domain and the same tools.

When things go wrong

What happens to your site, in the three cases that matter.

A card gets declined

Your site stays up, all of it, the box office included. We retry quietly for a couple of weeks and leave a note in your dashboard. Nobody's audience should find a dark website because a bank flagged a renewal.

You cancel

The site keeps running, at its Goose address and at your own domain, and your data stays exactly where it is. The plan drops to Free, so the paid tools stop. Nothing is deleted, and you can still download the lot.

You want to leave entirely

Take it. Your content, your subscribers and your orders, as files anything can open, whenever you like. A plan you cannot walk away from is not a price, it is a hostage situation.

Are you on Goose yet?

Bring your domain, your list and your members, on your own schedule.

One site, free for good. No card. We email you a link — nothing to remember.